The Future of e-Markets
The Future of e-Markets
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GBPDynamic pricing and on-line auctions are emerging as the preferred models for e-business. This multi-disciplinary 2001 book presents a framework of negotiation protocols for electronic markets. It was the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.
- Empowers business people to apply this new technology for the design, implementation and upgrade of electronic markets
- First book to combine economics and computer science to offer a multi-disciplinary analysis of e-business
- Uses screen shots for ease of explanation
Reviews & endorsements
'For researchers interested in the analysis and the design of electronic markets and automated negotiation mechanisms, and especially for readers with a strong background in economics, this book not only provides a starting point for doing research in this field, but it also contains a thorough review of existing limits of research and points out various directions for further research.' Weltwirtschaftliches Archiv
Product details
January 2005Adobe eBook Reader
9780511032318
0 pages
0kg
12 tables
This ISBN is for an eBook version which is distributed on our behalf by a third party.
Table of Contents
- 1. Electronic commerce and electronic marketplaces
- 2. Internet marketplaces - a technical perspective
- 3. The difficulty of setting prices
- 4. Methods for the analysis and design of electronic markets
- 5. Automated negotiations - a survey of state-of-the-art practices
- 6. Experimental analysis of multi-attribute auctions
- 7. Economic models of multi-attribute auctions
- 8. Conclusions and perspectives
- Appendix: utility theory and decision analysis
- Techniques
- Basic ideas of utility theory
- Multi-objective decision analysis
- References
- Index.
